Keyword Research (Beta)
A. How to Get to Keyword Research
| 1. Click on Keywords menu from side navigation |  |
| 2. Click on Keyword Research (Beta) menu item |
Now, you have been redirected to Keyword Research page.
B. Adding New Keyword Research Project
1. Creating New Project
| 1. Click on Add Keyword Research button |  |
| 2. In the drawer, Enter the Project Name and click on Save button |
After Saving the Project; you will be redirected to Step 1.
2. Step 1: Saving Configurations for Keyword Discovery and Expansion
a. What are Seed Keywords
| Seed Keywords are basically, the Client's entered keyword in Keyword Manager |
b. Extracting Keywords from URL
| 1. Select the URL checkbox and enter the required website URL. |  |
| 2. Click on Extract Keywords button, In the popup click on Okay button. | |
| 3. The Keywords Extracted from URL are appended in Seed Keywords text area. |
c. Selecting Keyword Discovery/Expansion Configurations
| 1. Target Country is the Country from which you want to extract the Search Volume and Rankings of the Keywords |  |
| 2. Synonyms, Google Search, Bing Search, Google adwords options are responsible for Discovery of the Keywords | |
| 3. Select the Google adwords expansions option to expand the discovered keywords using Google adwords Service. The slider components defines the number of expansion you want to perform for each of the Keywords | |
| 4. These Options are not mandatory unless you want to discover more keywords from the Seed Keywords(which you have entered) | |
Now, selecting the required configurations and clicking on Continue will redirect the Project to Project List page where background process will run for Discovery, Expansion(Fetching Search Volume and Rankings) and Grouping of Keywords based on Rankings data.
The Rankings Criteria is set 70% match for the Keywords in URL level. | |
The progress of each projects created can be tracked with Progress bar in Project List page.
2. Step 2 :Raw Keywords (After grouping of keywords)
a. Remove the unwanted keywords
| 1. Select the keywords from the table grid and Click on Remove Selected Keywords button; Click on Yes in confirmation pop up |   |
| 2. Since, the keywords are removed; the removed keywords can be found in Removed Keywords section | |
| 3. You Can Recover the keywords which has been removed by similar as deleting the keywords.(You can either restore keywords individually or in bulk; by doing so the restored keywords will be displayed in Active Keywords section) |
b. Auto Theming of the group names by using AI LLM.
| 1. Click on Continue button; In the confirmation popup the theming cost will be displayed. |  |
| 2. If we Click on Yes, the background process will run for fetching the Theme names for the keywords. | |
| 3. If we click on No, the project will progress with the default group names. (You can always navigate to Step 2, for continue with Auto Theming functionality.) |
3. Step 3: Remove Irrelevant Keywords
| In this step, user can export the keywords list, Update Secondary/Primary themes for keywords, Import the csv sheet with new or updated list, Remove keywords(as in Step 2) |
a. Without Auto Theming
b. With Auto Theme
c. Updating Secondary Theme and Primary Theme of Keywords
| 1. Select the Keywords from table Grid; Click on either Update Secondary Keyword/Update Primary Theme button if you want to update Theme of your liking |   |
| 2. You can either select the existing Themes from dropdown or enter a new one of your liking and click on + Add button | |
| 3. Click on Update Theme button to save the changes |
d. Importing the New/Updated Keywords data
| 1. Click on Import button |  |
| 2. In the pop up modal upload the csv file of New Keywords or Update Keywords and Click on Import button. | |
For new keywords in the import sheet, if Search Volumes (local search volume and global search volume) is not present; that row data will be ignored. If you export the existing data and update the Themes, Search Volumes, Competition and Seasonality Coefficient and re import the sheet the keywords data will be updated. The source of new imported keywords will be set as Manual in the table grid. | |
Now, Clicking on Continue button will progress the project to Report page.
4. Step 4: Report
Here, the Report of the Keyword Research will be displayed for both the Primary Theme and Secondary theme in the Application itself.
a. Generating and Downloading the excel report
If everything seems fine, clicking on Generate Report will progress the project for background process. After the report has been generated, download button will be seen both in Step 4 and Project List page.
If we make any changes in Step 2 and Step 3 of the project; user needs to click on Generate Report button to view the new changes in excel file.