Algorithmic Reporting: Brand vs Generic
A. How to get to Algorithmic Reporting: Brand vs Generic
| 1. Click on Reports menu from side navigation |  |
| 2. Click on Algorithmic Reporting menu item | |
| 3. Click on Brand vs Generic Reporting |
Now, you will be redirected to Brand vs Generic Overview page; Initially, you will not be authorized to Access the Algorithmic Reporting.
B. Authorizing the Client for Algorithmic Reporting and Brand Vs Generic Reporting
Pre-Requisites:
1. Website Search Engine needs to be present in order to progress
2. To add Website Search Engine; Follow steps listed here
3. Now the Drawer will so, further configurations required
1. Enter Brand Terms Which is required for Google Search Trends API. It accepts maximum of 5 keywords for fetching Google Search Trends. Which is required for Marking the Query Keywords of Google Search Console as Branded Keywords. |   |
2. Enter Google Search Console Sitemap URL This URL is responsible for fetching the list of pages present in website. Which is required for tracking website Performance | |
| 3. If you do not have Sitemap URL or Sitemap URL is restricted for any crawlers; Select Upload Sitemap URL File to import the sheets that contains list of URLs | |
| 4. If the Client is not Authorized for Google Search Console; Go to API center to authorize for google search console. If the clients are authorized the property id will be listed. | |
| 5. If the Client is not Authorized for Google Analytics; Go to API center to authorize for Google Analytics 4. If the clients are authorized the property id will be listed. | |
| 5. Now click on Save Button |
Now, after authorizing the client for Algorithmic Reporting it will also act as Authorization for Brand vs Generic Reporting as well; the queues will be created for Past 12 months to fetch the data.
The current month queue will be processed at the first week of Upcoming month where as previous 12 months queues will be processed immediately.
| The current month queue will be processed only from the start of the month although it has been authorized. |
C. Report page after the data has been fetched
1. Click Overview:
2. Pivot Table View:
3. Top Level Brand:
4. Top Level Generic:
